Jakarta, Indonesia \u2013 PT Gajah Tunggal Tbk, Southeast Asia’s largest integrated tire manufacturer, is excited to announce the latest phase of the Company’s road safety initiative with the GoSafe campaign. GT Radial, IRC, and Giti, brands that are well-recognized in Indonesia for their commitment to road safety through defensive driving seminars, have been actively promoting this initiative for years. Since the end of 2023, these efforts have been unified and strengthened through the GoSafe road safety-themed campaign.<\/p>\n
This new phase, part of the Company\u2019s initiative that began in Singapore in 2017, aims to elevate the road safety message beyond traditional programs. GoSafe represents a holistic approach to safety, incorporating the principles of Safer People, Safer Vehicles, and Safer Roads. It\u2019s the Company\u2019s commitment to a safer lifestyle, with the goal of transforming daily driving habits and pedestrian behavior.<\/p>\n
Advocating Practical Safety Actions: Promoting essential practices such as seatbelt use, avoiding distractions, and regular vehicle maintenance.<\/p>\n<\/li>\n
Community Engagement: Encouraging public involvement in road safety, including engagement through social media and sharing ideas.<\/p>\n<\/li>\n
Educational Outreach: Partnering with organizations offering educational programs across Indonesia, focusing on safety for all road users.<\/p>\n<\/li>\n<\/ul>\n
GT Radial and Astra Daihatsu Motor Collaboration: Special tire education provided to Service Advisors of Astra Daihatsu Motor at the GT Proving Ground in Karawang, aimed at enhancing customer service and road safety awareness.<\/p>\n<\/li>\n
GT Radial and the Automotive Community: Joint efforts to raise awareness about safe driving within Indonesia\u2019s automotive community.<\/p>\n<\/li>\n
Giti and Ecolab International Collaboration: This initiative focuses on improving driving skills by promoting safer and more skilled driving techniques, a joint effort by Giti and Ecolab International to enhance driver competence.<\/p>\n<\/li>\n
IRC, Yamaha Indonesia, and Educational Institutions Collaboration: Development of a comprehensive road safety program within academic curricula, involving students and academic staff to promote safer road practices.<\/p>\n<\/li>\n<\/ol>\n
PT Gajah Tunggal Tbk is deeply committed to enhancing road safety awareness throughout Indonesia, a commitment reflected in the Company\u2019s strong digital outreach and active offline engagement. By leveraging social media channels\u2014both the Company\u2019s own and its partners’\u2014and organizing various offline activities, the Company is effectively expanding the reach and deepening the impact of the GoSafe campaign. This comprehensive approach is truly making a difference in local road safety.<\/p>\n