IRC motorcycle tires have won the Indonesia WOW Brand 2025 – Gold Champion award in the Motorcycle Tire category from MarkPlus, Inc. This award recognizes the strength of the IRC brand in delivering product quality, innovation, and consistently positive experiences trusted by consumers in Indonesia.
IRC motorcycle tires received a “Very Good” rating at the Indonesia Brand Experience in Transportation Industry Award 2024, organized by the Indonesian Transportation Safety Forum (FOKTI), in recognition of its contribution to improving quality, safety, and user experience in road transportation.
IRC received the Indonesia Brand Champion Award 2021 as one of the best brands in Indonesia. This award is presented to brands that demonstrate outstanding performance in product innovation, brand image, and consistency in earning prestigious awards over the past year.
IRC was also awarded the TOP Digital PR Award 2021 by TRAS N CO Indonesia in the motorcycle tire category. This award was given in recognition of IRC’s success in implementing effective digital communication strategies, building positive relationships, and increasing consumer engagement across various online platforms. IRC was evaluated as excelling in three key aspects: Digital Media, Social Engagement, and Digital Mentions.
IRC received the Indonesia Digital Popular Brand Award 2020 from TRAS N CO and INFOBRAND as recognition of its popularity in the digital sphere. The assessment was based on IRC’s performance across search engines, social media, and its official website, highlighting IRC’s success in building strong digital engagement with its consumers.
The year 2020 once again marked an important milestone for IRC, as it successfully maintained its Top Brand status in the motorcycle tire category, awarded by Frontier Group and Marketing Magazine. This three-consecutive-year achievement reinforces IRC’s position as a leading motorcycle tire brand that continues to innovate and uphold consumer trust in Indonesia.
Tahun 2020 kembali menjadi momentum penting bagi IRC yang berhasil mempertahankan predikat Top Brand untuk kategori ban motor, dari Frontier Group dan Majalah Marketing.
Pencapaian tiga tahun berturut-turut ini menegaskan posisi IRC sebagai merek ban motor terdepan yang terus berinovasi dan menjaga kepercayaan konsumennya di Indonesia.
IRC was awarded the Japan Champion in Indonesia Award 2018 by MarkPlus and the Philip Kotler Center for ASEAN Marketing in two categories: motorcycle tires and motorcycle inner tubes.
This award was based on two main indicators—Brand Advocacy Ratio and Purchase Action Ratio—which reflect IRC’s loyalty strength and influence in the Indonesian market.
In 2018, IRC received the Indonesia WOW Brand Award with the Gold Champion title for motorcycle tires and the Silver Champion title for motorcycle inner tubes. This award from MarkPlus Insight was based on research involving more than 20,000 respondents across 18 major cities in Indonesia, underscoring the high level of consumer satisfaction and recommendation for IRC products.
In 2018, IRC received the TOP Brand Award in the motorcycle tire category from Marketing Magazine and Frontier Consulting Group. IRC fulfilled the three main parameters—Top of Mind Awareness, Last Used, and Future Intention.
This achievement serves as strong evidence that IRC has remained a top choice among Indonesian consumers for more than four decades.
IRC was named the favorite motorcycle tire brand by readers of MOTOR Plus, Indonesia’s leading two-wheel automotive tabloid. The selection was conducted through a two-month online campaign, in which IRC stood out due to its product quality and the high level of consumer trust in its on-road performance.
IRC received the WOW Brand Award in both the motorcycle inner tube and motorcycle tire categories. Organized by MarkPlus, this award was based on a survey of more than 34,000 respondents across eight major cities in Indonesia and evaluated using five key aspects: Aware, Appeal, Ask, Act, and Advocate. This achievement reflects the high level of consumer awareness and loyalty toward the IRC brand in the national market.
At the Outstanding Corporate Innovator (OCI) Indonesia Award 2017, IRC received the Silver Award for its product innovation, the IRC Enviro Tire. Organized by SWA Magazine in collaboration with PDMA Indonesia and PPM Management, the award recognizes sustainable innovation that delivers tangible business impact.
