IRC Tires, a high-quality tire brand manufactured by PT. Gajah Tunggal Tbk, participated in Jakarta Motofest 2024 by inviting motorcyclists to show their environmental awareness. Participants who collected the most plastic waste received tire prizes, reflecting IRC’s ongoing commitment to environmental sustainability.
Since 2021, IRC has gradually stopped using plastic packaging for its products, and now, environmental issues are central to every campaign the brand undertakes. IRC continues to support motorcyclists’ creativity and expression at automotive events while emphasizing the importance of a clean environment for a better future, especially for future generations.
PT. Gajah Tunggal Tbk’s Contribution to the Environment at Jakarta Motofest 2024
The company’s contribution to environmental advocacy was highlighted at Jakarta Motofest 2024, which saw participation from over 80 motorcycle communities from Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), and even outside the region. This event helped expand the reach of IRC’s environmental campaign.
The activities at the event included education on IRC Tire and Zeneos products, showcasing their quality and the innovative technology behind them. PT. Gajah Tunggal Tbk also campaigned for environmental responsibility, highlighting the positive impact of reducing plastic waste.
Plastic Waste Collection Contest at Jakarta Motofest 2024
The event featured an exciting competition where attendees, representing various motorcycle clubs and communities, competed to collect the most plastic waste. The winners received IRC tires and special goodie bags from IRC Tire, further incentivizing participation in the environmental effort.
Positive Impact and Community Enthusiasm
Dodiyanto, Senior Brand Executive & Product Development at PT. Gajah Tunggal Tbk, commented on the event:
“Jakarta Motofest 2024 is a positive event held during Ramadan. It’s already in its 4th year, and the enthusiasm from the communities has been growing. This event also serves as a perfect moment for us to instill positive values about caring for the Earth, aligning with our company’s vision. We hope that next year’s Jakarta Motofest will be even more vibrant and successful,” said Dodiyanto.
The collaboration between IRC Tires and motor communities at Jakarta Motofest 2024 is a testament to the brand’s dedication to both the automotive world and environmental preservation, reinforcing the idea that small actions can lead to significant positive change.
Source: Naikmotor.com
